Webber Branding
Crafted a meaningful visual identity by deeply embedding symbolism into every element. Internalized the significance of colors, shapes, and refined visual patterns to ensure perfect alignment with the business’s core values.
A. Project overview
B. Design process
Since it was not designed under the Jejak Creativate brand, I named this design system Webber. The name ‘Webber’ is a play on ‘Weber’s Line,’ an imaginary boundary separating the central and eastern Indonesian fauna. The unique biodiversity of central Indonesia stems from its historical isolation, separated by straits and seas, resulting in flora and fauna distinct from both western and eastern regions.
After settling on the name, the design process began. Initially, I created hand-drawn sketches on white A4 paper with a 2B pencil (unfortunately, these sketches are now lost). Following the sketches, I developed the logo using the golden ratio principle. The color scheme collection features gradient modes, each named after Indonesian locations with similar color tones: Pink Beach Komodo, Deep Sea Blue Wakatobi, Blue Sky Toraja, and Grey Ashes Tambora.
We’re a team of creatives who are excited about unique ideas and help companies to create amazing identity by crafting top-notch designs.