Puspita Perkasa was a logistics company that specialized in delivering goods from the beginning of the shipping process to the final destination.
As the fourth most populous country in the world, Indonesia has experienced a surge in online transactions as smartphone penetration continues to grow. Shifting lifestyle trends and the influence of social media have contributed to an increase in shipping volumes. This has driven the logistics industry to improve its capacity and operational efficiency. Puspita Perkasa emerged as a new player in the logistics industry, bringing with it various technological innovations.
Therefore, Puspita Perkasa needed to strengthen its identity through a strong brand, both visually and in terms of its meaning.
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