KraKra is a social media platform focused on original artwork. As an art-based platform, KraKra serves as a platform for artists from many art disciplines, particularly in East and Southeast Asia. The word ‘KraKra’ is a creative semantic embodiment that signifies explosion, momentum, spark, and dissemination. The kr- consonant also conveys a sense of explosion, aligning with the concept of inspiration sparks and chain expansion.
With the motto ‘Let every spark echo.’, KraKra aims to be the right platform and space for original creators to express their ideas and works more freely and expressively. Rooted in the spirit of ‘echo’, this platform hopes to assist creators in thriving in the digital realm with its current echo chain system.
This logo, though simple, is rich in meaning. Therefore, the implementation process of the logo needs to be maximized through intensive marketing efforts, so that more users become active contributors to KraKra. Massive marketing across various platforms will make KraKra, even with a simple logo, a strong brand that is memorable, especially to its users.
Since KraKra is a newcomer in this social media platform industry, they need to totally refresh their brand image to be close to their target audience: artsy people around Asia.
