Amantana is an early-stage agritech startup building an AI and IoT-powered platform for soil health, sustainable farming, and climate solutions. The mobile-first app provides on-demand soil analysis (like a “blood test for soil”), instant AI-generated reports with actionable insights, direct consultation with soil and agriculture experts, access to tailored farming inputs, and future tools for farm financing and carbon management.
I led the end-to-end UI/UX design for their core mobile application (with supporting web elements), focusing on simplicity and accessibility for Indonesian farmers and agronomists. Key screens include intuitive flows for soil sampling/upload, clear data visualizations (nutrient charts, pH, recommendations), expert booking with profiles and calendar, personalized product suggestions, and an approachable design system using earthy tones, large touch targets, and minimal text for rural users.
The design transforms complex agritech processes—AI soil testing, expert advice, and resource marketplace—into a seamless, delightful experience that encourages adoption and supports real-world impact in sustainable agriculture.
